Services
Evaluating changes in the media value chain to identify new business models
We take an economic perspective to how the new media value chain is developing and build out scenarios for how the media value chain is likely to unfold. Working with our clients, we target likely changes in the value chain to identify new business opportunities and assess threats to existing businesses.
Developing strategy for new media companies
Based upon our work projecting changes to the media value chain we work with our clients to develop business strategies for growth, social community building and user engagement/ monetization.
Deploying systems and business processes to manage large scale podcasting efforts
We are experts in podcasting and help our clients manage the deployment of large scale podcasting initiatives. We help with developing infrastructure and processes needed for managing content, advertising and marketing for media intensive companies that want to add podcasting as a new distribution channel.
Segmenting users and developing strategies for user generated content
Different user segments have very different values and needs. We help our clients segment their users to determine what impact different user segments are having on the business and what their needs are. We help our clients assess the opportunities and infrastructure required for deploying social media and user generated content platforms.
Building social media marketing programs
Social media is exploding and presents a wealth of new marketing opportunities for companies that know how to tap into the new world. We help our clients build social media marketing programs that deliver growth and success.
Improving content distribution management processes
Multi-channel content distribution can be complicated and labor intensive. We help our clients build the business processes and systems they need to more effectively manage multi-channel content distribution.
Optimizing advertising inventory, pricing and planning
We take a supply chain perspective to managing advertising. We help clients develop business processes and systems for forecasting available inventory, pricing, selling inventory and serving ads.
Our typical clients
- Online Media
- Social Media
- Interactive Media Divisions
- Television and Cable Networks
- Newspapers
- Device Manufacturers